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The Project

ERC=Science² was a Europe-wide communications campaign which uses popular scientific themes such as ‘cities of the future’ and ‘artificial intelligence’ to tell stories about the breakthrough science funded by the European Research Council (ERC) and the potential impact it can have on our lives. The project ended 31 March 2019.

The 42-month multimedia campaign was designed to reach a wide public of specialists and non-specialists in Europe and afar, using traditional web and social media but also more innovative narrative props, such as in-depth, beautifully-arranged interactive features written by journalists, videos, cartoons, augmented reality,  and ‘popup’ displays for museums and shopping centres. 

During the lifespan of the project, more than 75 storyteller events took place in many different countries and languages, across conference halls, science and natural history museums, zoos and aquaria, universities and research organisations in Europe.

This campaign stirred interest in science, raised awareness of the ERC as a science power, built broader political and societal support for the ERC – and encouraged grant applications from a new generation of researchers, especially in countries under-represented among ERC grantees.

The project has been coordinated by Science|Business, a media and communications company founded 11 years ago by some of Europe’s leading science and technology journalists and communicators. The consortium also included organisations with strong outreach to universities, science museums, press and social media – across 37 countries in Europe and the Mediterranean. These partners were EMUNI, Ecsite, Vision2020, Ciência Viva, EIRMA, the University of Zagreb and University College Cork.